Cookie Policy of RE/MAX DNA

Cookies are small text files stored on the user's device when visiting a website. These files contain data that allow the site to recognize the user on subsequent visits, enhancing the browsing experience. Cookies can perform various functions, such as remembering user preferences or collecting anonymous statistical information about site usage. On the RE/MAX DNA website, we use different types of cookies to ensure the proper functioning of the site and to improve our services.

Technical cookies are essential for the operation of the RE/MAX DNA website. These cookies enable navigation on the site and the use of its core features, such as accessing secure areas of the site. Without these cookies, certain services requested by the user cannot be provided. Technical cookies do not collect personal information that can be used for marketing purposes and do not require user consent.

Analytics cookies are used to gather information about how users use our site. This data helps us understand how visitors interact with the site, which pages are most visited, and if any errors occur during navigation. On our site, we use Google Analytics 4 (GA4) in anonymized mode, meaning the information collected cannot be used to personally identify users. This data helps us continuously improve our site and the services offered.

Marketing cookies, if present on the RE/MAX DNA site, are used to track visitors across websites. The aim is to display ads that are relevant and engaging for the individual user, thus more valuable for publishers and third-party advertisers. These cookies may be set through our site by our advertising partners. We do not use these cookies without the explicit consent of the user.

Users can manage their cookie preferences through their browser settings. It is possible to configure the browser to accept or reject all cookies, or to notify when a cookie is sent. Additionally, cookies already stored on the device can be deleted. However, disabling technical cookies may affect the site's functionality. For more information on managing cookies, users can consult the help section of their browser.

This cookie policy is drafted in accordance with the provisions of the Italian Data Protection Authority's measure of June 10, 2021, which updated the guidelines on the use of cookies and other tracking tools. RE/MAX DNA is committed to complying with current data protection regulations and ensuring transparency in the processing of user data.

For further information on our cookie policy or to exercise rights related to personal data protection, users can contact RE/MAX DNA at our registered office at Viale Cavour, 50, 44121, Ferrara, or through the contact channels available on our website.